B2B Email Prospecting vs B2B Email Marketing

B2B Email Prospecting vs B2B Email Marketing

What is the difference? For me, it’s simple. Email Prospecting is a sales activity and Email Marketing is a marketing activity. Ok, so let me elaborate further… Email Prospecting is a highly targeted and pro-active sales engagement exercise, whereby you aim to...

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Expo 2020: 20 + 1 Reasons Dubai Is Set to Take Off

Expo 2020: 20 + 1 Reasons Dubai Is Set to Take Off

If anyone were to ask where the tallest building can be found, you’ll find Dubai at the top of the answers. Just like how the Burj Khalifa cemented Dubai’s fame as a land of architectural feats, the Expo 2020 is set to catapult the Emirate once again into the global...

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The UAE’s Most Bizarre Video

The UAE’s Most Bizarre Video

Have you seen the first human motorbike in the UAE? Taking creativity to the next level, we created the UAE’s most bizarre video to introduce our much-anticipated referral programme! Now live, our Referral Programme gives everyone the opportunity to earn up to AED...

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Best Home-Based Business Ideas in UAE: Top 5

Best Home-Based Business Ideas in UAE: Top 5

Ever wondered what some of the best home-based business ideas in UAE are? It turns out that there's a stream of possibilities for those wanting a healthy work-life balance and to run a business at home. Sound too good to be true? Thanks to the growth of the online...

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